Deferred Advertising Costs

NameDeferredAdvertisingCosts
Namespacehttp://fasb.org/us-gaap/2020-01-31
Prefixus-gaap
Data typexbrli:monetaryItemType
Period typeinstant
Substitution Groupxbrli:item
Balancedebit
NillableTrue
AbstractFalse

Labels

TextLangRoleContainer role
Deferred Advertising Costsen-UShttp://www.xbrl.org/2003/role/labelhttp://www.xbrl.org/2003/role/link
The costs of direct-response advertising whose primary purpose is to elicit sales to customers who could be shown to have responded specifically to the advertising and that results in probable future benefits and are reported as assets net of accumulated amortization.en-UShttp://www.xbrl.org/2003/role/documentationhttp://www.xbrl.org/2003/role/link

References

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Related Parent Concepts

NameRelation TypeRole
us-gaap:Asu201409TransitionAbstract
parent-childhttp://fasb.org/us-gaap/role/disclosure/DeferredRevenue