IndexMemo item: advertising expenses (corresponding TC)
| Name | is.netIncome.regular.operatingCOGS.otherCostTC.marketing |
|---|---|
| Namespace | http://www.xbrl.de/taxonomies/de-gaap-ci-2020-04-01 |
| Prefix | de-gaap-ci |
| Data type | xbrli:monetaryItemType |
| Period type | duration |
| Substitution Group | xbrli:item |
| Balance | debit |
| Nillable | True |
| Abstract | False |
Labels
| Text | Lang | Role | Container role |
|---|---|---|---|
| Nachrichtlich: Werbeaufwand (entsprechend GKV) | de | http://www.xbrl.org/2003/role/label | http://www.xbrl.org/2003/role/link |
| Betriebswirtschaftliche Erfolgsspaltung | de | http://www.xbrl.org/2003/role/documentation | http://www.xbrl.org/2003/role/link |
| Werbeaufwand | de | http://www.xbrl.org/2003/role/terseLabel | http://www.xbrl.org/2003/role/link |
| Memo item: advertising expenses (corresponding TC) | en | http://www.xbrl.org/2003/role/label | http://www.xbrl.org/2003/role/link |
| Advertising expenses | en | http://www.xbrl.org/2003/role/terseLabel | http://www.xbrl.org/2003/role/link |
| z.B. Messekosten, Repräsentation, Werbekostenzuschüsse, Dekoration, Druckerzeugnisse, Zeitungsinserate etc. | de | http://www.xbrl.org/2003/role/definitionGuidance | http://www.xbrl.org/2003/role/link |
References
| Name | Value | Role |
|---|---|---|
| legalFormEU | true | http://www.xbrl.org/2003/role/mandatoryDisclosureRef |
| legalFormKSt | true | http://www.xbrl.org/2003/role/mandatoryDisclosureRef |
| legalFormPG | true | http://www.xbrl.org/2003/role/mandatoryDisclosureRef |
| typeOperatingResult | UKV | http://www.xbrl.org/2003/role/mandatoryDisclosureRef |
| fiscalRequirement | Mussfeld | http://www.xbrl.org/2003/role/mandatoryDisclosureRef |
| PBV | false | http://www.xbrl.org/2003/role/mandatoryDisclosureRef |
| KHBV | false | http://www.xbrl.org/2003/role/mandatoryDisclosureRef |
| EBV | false | http://www.xbrl.org/2003/role/mandatoryDisclosureRef |
| VUV | false | http://www.xbrl.org/2003/role/mandatoryDisclosureRef |
| LUF | false | http://www.xbrl.org/2003/role/mandatoryDisclosureRef |
Related Parent Concepts
| Name | Relation Type | Role | |
|---|---|---|---|
 | de-gaap-ci:is.netIncome.regular.operatingCOGS.otherCostTC | domain-member | http://www.xbrl.de/taxonomies/de-gaap-ci/role/determinationOfTaxableIncomeSpecialCasesTableIncomeStatementForProfitOrganisationsAndUtilities |
| de-gaap-ci:is.netIncome.regular.operatingCOGS.otherCostTC | domain-member | http://www.xbrl.de/taxonomies/de-gaap-ci/role/determinationOfTaxableIncomeSpecialCasesTableIncomeStatementForProfitOrganisationsAndUtilities |
| de-gaap-ci:is.netIncome.regular.operatingCOGS.otherCostTC | parent-child | http://www.xbrl.de/taxonomies/de-gaap-ci/role/determinationOfTaxableIncomeSpecialCases |